The spectator can be looked at as being passive, does not engage on a mental level, or active, engaged in thought. When we look at the concept of spectatorship and interactivity we must first examine new media and interactivity. The spectator is a victim of and powerless to the modus operandi of new media. In my opinion the consumer machine that is new media consumes all aspects of free will imbedded in the users of new media. New media prides itself on being democratic. However it is possible for new media to convey hidden agendas and ideology. This in my opinion is not interactive as interactivity is based on the concept of free will. In terms of new media and interactivity, a new breed of spectator has been created. The active spectator. The active spectator culls the notion of the traditional spectator and sets out a sort of medium between spectatorship and interactivity in its place. The active spectator, in my opinion, softly interacts with new media but also is highly susceptible to the control of new media.
New media sets up a shared values system of networked thinking. In this the spectator reflects on the contribution of culture and how it connects with modern society. The majority members of society are interactive subjects. But how did society get this way? It is possible that people got this way by engaging interactively with a series different aspects of new media. The key aspect of new media and interactivity is power. New media sets out a new discourse familiar to all interactive subjects of new media. Anyone not familiar with the discourse is immediately excluded. This helps set out a power structure. Power is also invested in the name “New Media”. Emphasise and importance is put on the word new. Also the main ideals of this post modern society are to invest power and importance in the most recent technological inventions. But it is still unclear if new is better or just different.